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NOBL Dividend Scorecard

ProShares S&P 500 Dividend Aristocrats ETF · Dividend ETF · graded on the House framework — is the payout covered, is the yield real or a trap, and does it compound or just pay? Snapshot · Week of October 19, 2026

NOBLProShares S&P 500 Dividend Aristocrats ETFDividend ETF
Yield
2.01%
Trailing — $1.17 TTM at the $58.32 Oct 23 close
Expense ratio
0.35%
About 6× SCHD’s 0.06%
Dividend growth
5.4%/yr
5-yr CAGR to 2025; fell in 2022
Pays
Quarterly
House verdict

Quality screen, uneven payout. Every holding has raised its dividend for at least 25 straight years, and equal weighting keeps each name near 1–2% of the fund. The fund’s own payout does not rise as steadily: it fell in 2022 as the equal-weight index rotated, the yield is a modest 2.01%, and the 0.35% fee takes a larger cut than cheaper dividend ETFs charge.

Key risk: Equal weighting is the risk as well as the screen: annual reconstitution resets every holding to the same weight and swaps names in and out, so the fund’s distribution can fall in a year when its holdings’ own dividends rose — 2022 is the recent example.

Changes if: The payout grows through a full rotation cycle without a down year and the fee moves toward cheaper dividend-ETF levels — or, the other way, holdings start losing Aristocrat status faster than new ones qualify, shrinking the eligible list the fund can hold.

What this grade doesn't say: It screens the dividend only — covered, real, compounding. It says nothing about valuation or price: a well-covered payer can still be overpriced, and its price can still fall.

NOBL in the House

Room: Consumer Reliability. Not one of the House's current holdings — in Order a New House it takes a seat in this room and carries the room's 19% target. Target 19% — the House's biggest room. Broad, quality-screened dividend payers: the reliable base the income is built on.

More cards in the Consumer Reliability room

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Every card is graded the same way and re-checked against the company's own filings. The Weekly House Score reports whatever crosses a House threshold; the House Tracker is the spreadsheet the framework itself runs on.

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Figures are the snapshot from the week of October 19, 2026, checked against the company's SEC filings (EDGAR) and announcements — not a live feed, and not financial advice. Read the full disclaimers.